BRIEF:
The world’s leading specialist online learning platform, DataCamp, briefed us to raise awareness of the importance of being data literate in the U.S.A. and U.K.
SOLUTION:
As data literacy isn’t considered a fundamental skill, we launched with a story on World Literacy Day to share the significant data literacy gaps in both markets.
RESULTS:
Our research-backed content calling for change landed in 250+ media titles across both sides of the pond – and was organically shared 150+ times on social.
