Our
CQ Model
WE BELIEVE BRANDS SHOULD BE BUILT TO HIT THE GROUND RUNNING
WORRIED YOUR BRAND STRATEGY MIGHT SIT ON THE SHELF?
Our Cultural Intelligence Model for brand building, honed over 20 years with some of the world’s most magnificent brands, is designed to work across every discipline with earned credibility baked-in. What’s more, because it straddles both strategy and creative, it’s ‘ready to go’.
CQ NARRATIVE:
WHAT YOU SAY:
Magnificent brands share one thing in common; they’re all culturally intelligent. They have high CQ and as a result know how to speak the language of their audience and embed themselves in their culture. Our proprietary cultural intelligence process is designed to determine what your brand narrative should be, in order to be culturally relevant. We will give your brand a credible narrative that is true, interesting and sustainable to authentically engage with your audiences and embed in culture.
DISRUPT
FRAMEWORK: HOW
YOU SAY IT:
Once we know what you brand wants to say, we use our creative framework based on behavioural science and universal insights in human motivation to deliver the message in an impactful way. This is not disruption for the sake of it, but getting noticed in a meaningful way, that will make a measurable dent in culture and leave a lasting impression.
TAKE OUR SEVEN
WEEK CHALLENGE?
We have designed SEVEN to be deep-thinking and fast-acting.
So we can turn an ordinary brand into a magnificent one in just seven weeks.Want to learn how?