A vegan brand with great distribution in local stores and looking to break into the national multiples as well as get a foothold in the USA.

The business needed a new brand proposition to give it clarity of purpose and distinguish itself in a very busy category to appeal to its core Gen Z and Millennial audience. Our strategy positioned Strong Roots as making it easer for people to add vegetables into their diet and created the brand’s social good platform ‘Make Veg Poverty History’.