BRIEF:
Thrive London wanted to grow its LinkedIn presence and stand out to facilities decision-makers. The ambition was to showcase its challenger mindset and cut through a traditionally conservative category with a bold, social-first brand moment.
SOLUTION:
We uncovered a compelling tension: 82% of employees say good coffee boosts mood and productivity, yet two thirds of workplaces still rely on a kettle. We called it what it was, a crime. So we staged a peaceful “protest” outside London’s Business Design Centre, bringing placards, chants and cameras to a high-footfall hub of facilities professionals. Designed for LinkedIn, we captured humorous content that turned a workplace truth into a bold, shareable stateme
RESULTS:
With strong LinkedIn engagement, meaningful interaction from facilities professionals and increased visibility among decision-makers, Thrive differentiated itself as the workplace coffee partner unafraid to challenge the status quo.