BRIEF:
Launch the UK’s first cat DNA testing kit to consumers.
SOLUTION:
As cat abandonment cases hit an all-time high, during the cost of living crisis, we partnered our pet-DNA testing client, Wisdom Panel with The Scratching Post cat rescue charity, to launch the world’s first catwalk for cats during London Fashion Week – because no one does a catwalk like a cat.
To inspire cat adoption, feline models Cindy Clawford, Naomi Furball, Cat Moss and Eva Longhairia took to the runway as their DNA-based CV’s were presented by ITV vet Dr Scott Miller.
RESULTS:
The campaign went viral, being featured across 50+ media titles including 9 top nationals and accumulating a total reach of 600M and all our cat models went to new homes.
