BRIEF:
YuMOVE wanted to be known for more than supplements. The ambition was to own a bigger role in pet wellness by championing something every owner cares about: helping their pets live better for longer.
SOLUTION:
Using our Cultural Intelligence process, we identified pet longevity as a powerful and underexplored opportunity. We coined the term PETSPAN to give the conversation a name and created the first veterinary-backed PETSPAN Blueprint – a practical guide helping owners improve their pets’ long-term health and happiness. Launched on Valentine’s Day with TV personality and devoted dog owner Vicky Pattison, the campaign encouraged owners to make a ‘Valentine’s Vow’ to their pets, turning longevity into an emotional and actionable commitment.
RESULTS:
With more than 200 pieces of coverage, the campaign established PETSPAN as an ownable platform for YuMOVE and cemented the brand as a leading voice in helping pets live better for longer.
