LIVE ROUNDTABLE EVENT
When
9.00AM – 11.30AM /
Where
St, London W1D 4QB
How it works
Tired of seeing competitor brands reach the dizzy heights of cultural relevance? Cultural relevance is widely regarded as the most effective approach to winning in the attention economy because if a brand can become culturally relevant it earns the attention of consumers, gaining not only their attention, which is getting increasingly hard to do but also their trust, loyalty and advocacy too. Consequently everyone is in search for the proverbial ‘silver bullet’ for how to become culturally relevant. Well we have news for you, there isn’t a silver bullet. There are in fact seven. What’s more, the secret behind being culturally relevant is in fact, cultural intelligence. Come learn how three game-changing brands have done it.
WHY ATTEND?
This roundtable equips senior marketers with the tools to create transformative brand campaigns.
At the heart of this exclusive collaborative roundtable event is three real-world examples of how to dominate share of voice and own a key cultural moment by applying our unique Cultural Intelligence Model. We will pull back the curtain on three game-changing campaigns for brands in very different categories: 19 Crimes, Strong Roots and Girlguiding UK. We will discuss how to create high-impact, memorable and emotionally resonant campaigns that truly engage consumers and drives action. As a bonus we’ll even share a social change campaign that earned one of these brands B-Corp certification. You’ll walk away with actionable insights to do the same for your brand regardless of your category.
KEY COMPONENTS OF THE EVENT INCLUDE:
Collaborative Roundtable Activity:
Intimately dissect three winning campaigns and learn the secret for their success
Guest Speaker: Patrick Fagan, Behavioural Psychologist:
Explore how behavioural science is the reason for why the Cultural Intelligence Model is so effective
The Seven Silver Bullets
The behavioural science-backed D.I.S.R.U.P.T. framework for unignorable creativity
The CQ process
How to realise your brand’s Cultural Intelligence potential for becoming a magnificent brand