The world’s leading specialist online learning platform, DataCamp, briefed us to raise awareness of the importance of being data literate in the U.S.A. and U.K.

As data literacy isn’t considered a fundamental skill, we launched with a story on World Literacy Day to share the significant data literacy gaps in both markets. 

Our research-backed content calling for change landed in 250+ media titles across both sides of the pond - and was organically shared 150+ times on social.