With the rise of rapid grocery services, delivery cyclists were becoming a menace trying to deliver at pace, we knew something needed to change.

We partnered our rapid delivery client, Jiffy, with Ed Clancy, three times Olympic gold medallist to train riders to deliver at speed, but safely and respectfully, with ‘On Yer Bike’. The first of its kind, this creative, educational initiative became mandatory training and an on-boarding requirement for all Jiffy riders.

Launching on National Bike Week, Jiffy’s social engagement doubled and brand affinity rose 19% as customers overwhelmingly supported the initiative. We secured 120 pieces of national coverage and reached 60% of the UK adult population. Meanwhile, app downloads rose a whopping 21%.