Piper-Heidsieck
RIVAL HOUSE
Not wanting to let lockdown get in the way of having a good time, Piper-Heidsieck partnered with Häagen-Dazs and Secret Cinema’s ‘Secret Sofa’ to create special cocktails ‘Montagues’ and ’Capulets’ for the showing of Romeo & Juliet.
Fans were asked to pick a side, dress up and purchase their ‘package’ from Amazon Prime. Viewers posted, live-streamed and created stories via Instagram whilst engaging with other fans watching the film..
RESULTS
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