To drive brand awareness of our pet-DNA testing client Wisdom Panel in the run up to Christmas, we launched the Short, Bark & Sides beauty salon; the UK’s first salon for dogs and owners.

Based on the insight that dog owners struggle to find time for their pet’s grooming and their own, we offered manicures and fur-tastic blow-outs to pets and their parents with all proceeds going to All Dog’s Matter.

The event secured 40+ pieces of coverage with a total reach of 5M, as well as attendance from Made in Chelsea’s Ollie Locke, London-based pet-fluencers such as Peanut & Pablo, and lifestyle media including Glamour, Cosmopolitan and Mail+.

Duke the rescue cockapoo even enjoyed a glow-up and was quickly snapped up before Christmas following his appearance in the Sunday Express.