BRIEF:
Reinvigorate The Telegraph’s Save Our Pubs initiative – broadening the brand’s cultural reach and driving new audiences through purpose-led storytelling.
SOLUTION:
We created the UK’s first National Pub Day (because why not?!) and built a cross-tier influencer campaign around it, anchored in one universal truth: all of life happens in the pub. With Eastenders landlady Rita Simons leading the charge, “Love Letter to My Local” invited creators to share real, personal pub stories, turning authentic feeling into a nationwide celebration of Britain’s locals.
RESULTS:
The campaign delivered 9.28M reach and 892Kengagements – an average engagement rate of1.7%, beating the 1–1.2% industry benchmark forbranded content by up to 70%.