Seven Communications

Piper Heidsieck

Secret Sofa

Activity:

Not wanting to let lockdown get in the way of having a good time Piper partnered with Häagen-Dazs and Secret Cinema’s ‘Secret Sofa’ to create special cocktails ‘Montagues’ and ’Capulets’ for the showing of Romeo & Juliet.

RESULTS:

Fans were asked to pick a side, dress up and purchase their ‘package’ from Amazon Prime. Viewers posted, live-streamed and created stories via Instagram whilst engaging with other fans watching the film.

Screenshot 2025-04-03 at 11.25.00 1
Screenshot 2025-04-03 at 11.25.00 1
Screenshot 2025-04-03 at 11.25.00 1
Screenshot 2025-04-03 at 11.25.00 1