BRIEF:
To launch the campaign ‘Taking Action on Addiction’ for The Forward Trust to improve understanding of addiction and call for it to be treated as a serious health condition.
SOLUTION:
After research found that half the nation was lacking serious knowledge around addiction, we knew we had to take the campaign into the mainstream. For that we decided to go big for the launch and enlist the help of The Duchess of Cambridge and Ant and Dec given how close this subject was to each of them personally.,
RESULTS:
Media interest naturally exploded and the campaign went viral, resulting in the most searches for the charity in its history.
