BRIEF:
We were tasked with creating a brand awareness campaign for the world’s #1 pet DNA test, Wisdom Panel.
SOLUTION:
With media attention on health and fitness, our research found that 80% of pet parents were planning to exercise with their dogs, but over a quarter did not know the correct exercises for their dog’s breed. So, we created the UK’s first breed-specific workout for pet and parent with PT Luke Worthington.
RESULTS:
The Doggy Walkouts went nationwide with coverage in over 120 publications and one feature alone resulting in +120% website traffic, we knew we’d been barking up the right tree.
