BRIEF:
To drive brand awareness of our pet-DNA testing client Wisdom Panel, in the run up to Christmas.
SOLUTION:
Based on the insight that dog owners struggle to find time for their pet’s grooming and their own we launched the ‘Short, Bark & Sides’ beauty salon; the UK’s first salon for dogs and owners. We offered manicures and fur-tastic blow-outs to pets and their parents with all proceeds going to All Dog’s Matter.
RESULTS:
The event secured 40+ pieces of coverage with a total reach of 5M, as well as attendance from Made in Chelsea’s Ollie Locke, London-based pet-fluencers such as Peanut & Pablo, and lifestyle media including Glamour, Cosmopolitan and Mail+.
Duke the rescue cockapoo even enjoyed a glow-up and was quickly snapped up before Christmas following his appearance in the Sunday Express.
