Activity:
The world-famous motoring event Concours of Elegance at Hampton Court Palace is a celebration of all things luxury from cars, fine food, art and classical music. This was the perfect event to introduce Charles Heidsieck to influential people in UK food and drink media.
RESULTS:
We created the Charles Heidsieck champagne garden to give media and influencers somewhere for exclusive tastings and an introduction to the fascinating brand story. As a result the brand successfully converted many collectors, investors and HNW clients into passionate brand advocates.
