Consumer

YUMOVE PETSPAN Back Back BRIEF: YuMOVE wanted to be known for more than supplements. The ambition was to own a bigger role in pet wellness by championing something every owner cares about: helping their pets live better for longer. SOLUTION: Using our Cultural Intelligence process, we identified pet longevity as a powerful and underexplored opportunity. […]

YUMOVE NIGHTWALKIES Back Back BRIEF: YuMOVE exists to help dogs live better, healthier lives for longer. Looking for ways to bring that purpose to life beyond its products, we uncovered a cultural truth: when the clocks go back and evenings get darker, many women walk their dogs less due to safety concerns, meaning dogs get

YUMOVE THE NATIONAL POOPTRAIT GALLERY Back Back BRIEF: YuMOVE, the UK’s No.1 joint supplement brand, needed to spotlight its new digestive range. With 73% of dogs facing summer tummy troubles, the challenge was making soggy dog poop talkable, shareable – even delightful. SOLUTION: We uncovered a cultural truth: owners obsess over their dogs’ faces, but

19 crimes coffin aged wine Back Back BRIEF: To mark Halloween, 19 Crimes created limited edition ‘glow in the dark’ labels for their bottles. Our job was to make them famous and must-haves. SOLUTION: To engage their rule-breaking Millennial audience we needed something shocking. Landing on the familiar wine category trope of ‘wood aged’ we

YUMOVE Joint Effort Back Back BRIEF: As the UK’s No.1 joint supplement brand, YuMOVE asked us to raise awareness of their sponsorship of the agility course at CRUFTS. SOLUTION: Since CRUFTS is widely viewed as the ‘Olympics for dogs’ we felt it deserved a torch-relay style race to act as an opening ceremony. We recruited

Plum Guide Tate Modern Back Back BRIEF: Plum Guide, a high-end version of Airbnb, needed to raise brand awareness  during the critical January booking season. SOLUTION: Interestingly Plum Guide does not allow users to leave reviews on their booking platform because they have expert critics instead.  At the time there was a big push back

Strong Roots Meatpatch Back Back BRIEF: Our start-up vegan client challenged us to ‘own Veganuary’. SOLUTION: Our research suggested Brits found giving up meat harder than cigarettes and alcohol. Realising we were a nation of meataholics we decided to invent the world’s first nicotine style scratch n’ sniff, bacon-scented meat-patches, scientifically proven to help people

Fortnum & mason chapel of love Back Back BRIEF: Use Valentine’s Day to appeal to a new, younger audience and drive footfall into the store. SOLUTION: We delved into the dusty archives of the ancient retailer looking for inspiration and our research discovered that Fortnum’s had a licence to marry. So with that in mind

Strong Roots Veg Amnesty Back Back BRIEF: Having developed Strong Roots’ social mission to ‘Make Veg Poverty History’ the brief was to make the mission relevant to everyone during the national lockdown and encourage involvement. SOLUTION: Our research suggested that Brits had stockpiled frozen food throughout the pandemic. Realising we were sitting on piles of

Wisdom Panel Kitty catwalk Back Back BRIEF: Launch the UK’s first cat DNA testing kit to consumers. SOLUTION: As cat abandonment cases hit an all-time high, during the cost of living crisis, we partnered our pet-DNA testing client, Wisdom Panel with The Scratching Post cat rescue charity, to launch the world’s first catwalk for cats