Consumer

19 crimes coffin aged wine Back Back BRIEF: To mark Halloween, 19 Crimes created limited edition ‘glow in the dark’ labels for their bottles. Our job was to make them famous and must-haves. SOLUTION: To engage their rule-breaking Millennial audience we needed something shocking. Landing on the familiar wine category trope of ‘wood aged’ we […]

YUMOVE Joint Effort Back Back BRIEF: As the UK’s No.1 joint supplement brand, YuMOVE asked us to raise awareness of their sponsorship of the agility course at CRUFTS. SOLUTION: Since CRUFTS is widely viewed as the ‘Olympics for dogs’ we felt it deserved a torch-relay style race to act as an opening ceremony. We recruited

Plum Guide Tate Modern Back Back BRIEF: Plum Guide, a high-end version of Airbnb, needed to raise brand awareness  during the critical January booking season. SOLUTION: Interestingly Plum Guide does not allow users to leave reviews on their booking platform because they have expert critics instead.  At the time there was a big push back

Strong Roots Meatpatch Back Back BRIEF: Our start-up vegan client challenged us to ‘own Veganuary’. SOLUTION: Our research suggested Brits found giving up meat harder than cigarettes and alcohol. Realising we were a nation of meataholics we decided to invent the world’s first nicotine style scratch n’ sniff, bacon-scented meat-patches, scientifically proven to help people

Fortnum & mason chapel of love Back Back BRIEF: Use Valentine’s Day to appeal to a new, younger audience and drive footfall into the store. SOLUTION: We delved into the dusty archives of the ancient retailer looking for inspiration and our research discovered that Fortnum’s had a licence to marry. So with that in mind

Strong Roots Veg Amnesty Back Back BRIEF: Having developed Strong Roots’ social mission to ‘Make Veg Poverty History’ the brief was to make the mission relevant to everyone during the national lockdown and encourage involvement. SOLUTION: Our research suggested that Brits had stockpiled frozen food throughout the pandemic. Realising we were sitting on piles of

Wisdom Panel Kitty catwalk Back Back BRIEF: Launch the UK’s first cat DNA testing kit to consumers. SOLUTION: As cat abandonment cases hit an all-time high, during the cost of living crisis, we partnered our pet-DNA testing client, Wisdom Panel with The Scratching Post cat rescue charity, to launch the world’s first catwalk for cats

19 crimes throuple wine Back Back BRIEF: We were briefed to make 19 Crimes Wine culturally relevant during Valentines by putting the brand into the heart of romantic conversations. SOLUTION: Being the anti-tradition wine brand, we leaned into a cultural moment with an alternative Valentine’s Day campaign challenging the norm. We launched ‘The Throuple’ the

Strong Roots Making Veg Poverty History Back Back BRIEF: We developed ‘Make Veg Poverty History’ as Strong Roots’ long-term brand social mission, designed to help improve the nation’s health. The brief was to launch the brand mission in order to raise awareness amongst the key target audience of Millennials. SOLUTION: We launched MVPH with the

Wisdom Panel Doggy Walkouts Back Back BRIEF: We were tasked with creating a brand awareness campaign for the world’s #1 pet DNA test, Wisdom Panel. SOLUTION: With media attention on health and fitness, our research found that 80% of pet parents were planning to exercise with their dogs, but over a quarter did not know