BRIEF:
As the Queen’s grocer, help Fortnum’s celebrate its place around her Diamond Jubilee.
SOLUTION:
Historically, a number of iconic dishes have been created for Members of the Royal Family or to mark significant royal events such as the Victoria sponge and Coronation Chicken. So we launched a nationwide baking competition, with an A-list judging panel including Dame Mary Berry and Monica Galetti, to find a dish fit to celebrate the Jubilee and to be enjoyed by all.
RESULTS:
The resulting nationwide coverage drove nearly 200K to Fortnum’s website and 7,000 entries were received in just the first week alone. History in the baking.
