BRIEF:
Keep Barbados top of mind during the 2020 Covid lockdown when travel was prohibited.
SOLUTION:
Inspired by the weekly ‘clap for heroes’ we developed the ‘Barbados Cares’ campaign to give people the chance to say a very special and personal ‘thank you’ by nominating their favourite NHS worker. Nominees were then entered into a draw to win a holiday of a lifetime. Supported by famous Bajans living in the UK this was a combined PR and Social campaign resulting in 20 lucky NHS heroes and their families visiting paradise to enjoy the reward of a unique Bajan welcome.
RESULTS:
PR reached 6 million via editorial, 3 million social impressions, 24,000 social engagements and over 300 nominations.
