BRIEF:
To launch Girlguiding UK’s contemporary new logo and badge ‘Girls Can Do Anything’, on International Women’s Day.
SOLUTION:
Given that year’s theme was ‘challenging stereotypes’ we wanted to challenge the stereotypical statues of heroic men to media and school girls next to her male counterpart. dominating our public spaces by creating our own, to inspire girls that they can do anything too. In just 6 weeks, Georgina & the Dragon was built and dramatically unveiled
RESULTS:
With over 100 pieces of national coverage, our campaign dominated share of voice on International Women’s Day truly inspiring girls to believe they can do anything. What’s more, she now resides permanently at Girlguiding HQ in Buckingham Palace Road, continuing to inspire young girls every day.
